Here’s a round up of a range of our copywriting work, with further client details below.
PRESS COVERAGE (click client name to see more)
Mad Frans (bar & kitchen, Leeds)
Expend (expense management fintech)
Ellis Breese (insolvency practitioners)
WEBSITE CONTENT (click client name to see more)
Yorkshire Block Maintenance (property management)
Only Leaders (executive mentor services)
BLOGS (click client name to see more)
Expend (expense management fintech)
Ascensor is an award-winning Leeds-based digital marketing agency. Our copywriting work for them has included press releases, business features and case studies.
Our comprehensive content placement has included BBC Radio, The Yorkshire Post, Yorkshire Evening Post, regional business websites, regional news sites and trade press.
“David has transformed Ascensor’s PR. If you see us in the news, chances are it’s been written and placed by David.” Andrew Firth, MD.
Candlelighters is a Yorkshire-based charity dedicated to supporting children and their families across Yorkshire who are impacted by childhood cancer. Each year, in Yorkshire alone, over 150 children are diagnosed with some form of cancer. The charity offers family support in many forms, from practical financial support for families and funded holidays, to talking therapies, wellbeing treatments and support groups for siblings.
We’re pleased to support Candlelighters’ work with pro bono PR planning, content production and story distribution. Our work has helped to amplify their efforts in showcasing their fundraising strategy, services, and wider work, as well as communicating their brand, culture and governance.
“David has been helping us to raise awareness for Candlelighters, which is crucial for attracting the assistance needed to ensure that children and families facing childhood cancer receive the support they need.
He has played a key role in planning our PR efforts, as well as writing, editing, and distributing press releases. David is very easy to work with, and I highly recommend him.” Caroline Gill, Head of Engagement.
Digital Craftsmen provide expertise in cybercrime prevention strategies and management tools.
We provide national and regional B2B PR and B2C PR together with articles for the trade and consumer press to highlight the latest issues in cybercrime and how Digital Craftsmen can help.
Our copywriting services include writing trade press features. We worked on a cyber security feature, which we commissioned and developed for Capital Finance International (Spring 2023 edition, pages 120-122).
‘It’s refreshing to work with someone who ‘gets’ what we do from the start, understands how and where to position us into the media landscape, and always delivers excellent results far exceeding expectations. He’s exactly the PR professional you need as part of your team’. Simon Wilcox – Founder and MD of Digital Craftsmen.
Fintech Expend is revolutionising company spending and expense management.
We’re retained by them to provide PR support and monthly blog content.
‘David has been a valuable resource for us and is a pleasure to work with. He’s organised, creative and adapts well to our constantly changing content plan – an asset to our team!’ Kayley Hunter, Head of Marketing, Expend.
We were invited by Only Leaders to produce compelling website copy that communicated their executive mentoring proposition with clarity and conviction. They were delighted with the result.
‘Working with David is a pleasure. You agree an agenda. You let David work on it. Then he brings back a range of solutions. Nothing could be simpler. I guess he just adopts the first principle in business: listen to your client. It works for me.’ Alastair Muir, Founder, Only Leaders.
We’re proud to support Harrogate Neighbours, on a pro bono basis, with the re-write of their website.
Harrogate Neighbours is a successful and long-established care and support, not for profit, business. We worked closely with them to create new content for a website that was out of date and needed revamping to encompass a variety of services.
Messaging for such a different range of customers was key and highlighting their availability and access to prospective clients, new staff and families was paramount.
“An outside perspective has ensured that our message is clear and has raised our written communication up several levels. This is helping us to get our message and understanding of Harrogate Neighbours to a wide audience, and portray a forward-thinking professional, modern and trusted organisation.” Sue Cawthray, Chief Executive, Harrogate Neighbours.
Nightingale Chauffeur Drive approached us to manage the copywriting of their extensive website, detailing their luxury chauffeur services for a range of corporate and personal clients.
We produced engaging copy that fully met their brief and have been delighted to work with them on subsequent projects.
‘“We used David to rewrite our new website, and he did a fabulous job. He produced clear, concise copy that enables all our website visitors to totally understand our service.” Stephen A. Gamble, Business Principal.
Blacks Solicitors are an award-winning practice based in Leeds.
We recently supported them with the revitalisation of core marketing propositions and treatments.
“I would recommend David’s work at all levels, strategic and operational.” Chris Allen, Managing Partner.
Mortgages can appear complicated. Our role was to make things simple for the clients of this award-winning firm.
Our customer guides remain a popular resource for customers.
“David was instrumental in providing fantastic, user friendly copy for our original website. A large amount of this is still in use some years later. This is testament to the great job he did.” Andrew Milnes, Business Principal.
Review of customer experience / contact strategy. Re-write of website content and 1,200 customer-facing system letters to support their clients.
“The support David has given me and my team has been excellent and he has delivered some great work in challenging circumstances.
I always thoroughly enjoy working with him and would have no hesitation in asking for his services again if needed, or recommending him to others.” Anne Somers.
We produced the launch PR for Watts That Trend, a daughter and mother fashion business, based in Newcastle-upon-Tyne.
We secured national magazine coverage, plus an extensive interview on BBC Radio.
“David has really helped us to get our business name out there.
We have even had people we know say that they heard about us on the radio!” Kelsey Watts, Director.
Following a recommendation of our services, we provided PR content to help launch TN Lettings, who operate in and around Royal Tunbridge Wells, Kent.
Our role was to help them achieve press coverage in a crowded market.
“David is excellent at what he does; he really helped me get my business off the ground and his skills gained me coverage in the local press.” Becky Moran, Director.
Customer experience / customer communications project, as part of the re-brand from Northern Rock to Virgin Money.
A fast moving project, involving key changes to customer facing content.
Key Appointments is a successful and established recruitment business. They approached Wordsmith Copywriting Services to create new business development content. We also reviewed and edited key business proposal documents.
“An outside perspective has ensured that our message is clear and has raised our written communication up several levels. This is helping us to win new business and creating greater confidence in the Key Appointments brand.” Keeley Edge, MD
The Co-operative Bank: customer communications programme for product migration.
“David quickly became a key member of the team and consistently showed a practical, supportive and collaborative approach.” Michael Mendham, Product Manager.
Regain Pain Management has more than 30 years’ experience of treating chronic pain.
They asked us to re-write key sections of their new website, producing dramatic improvements in customer response.
“We used David to rewrite the copy for our new website, and the results have been fantastic. We now have clear, concise copy that enables visitors to totally understand our product.” Mathew Jerome, Director.
Launch PR for QCut App Ltd. We supported two Yorkshire engineers in their launch of a new app designed to cut queues in bars and clubs.
As a result, our work secured press interest and helped them to develop further their business network.
“So many doors have been opened by David. He has provided us with a systematic way of being in the spotlight.” Zaheer Jamil, Director & Founder.
Customer and colleague communications, as part of a customer journey project for Barclays. Our work included the re-write of 900 customer-facing system letters,
“David’s knowledge, career experience and delivery skills make him truly an asset to any team.” Justin Laforce
or call us on 07961 804455
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